Adtheorent

For Neiman Marcus my team was tasked with developing Mobile and Desktop Rich Media units that would emphasize the “Return on Ad Spend” KPI. We used the mobile units to hilight specific products to consumers within the clients data set, while the Desktop strategy was used for a more brand awareness. experience.

Choctaw acasinos wanted a hi impact phone expandable unit to increase brand awareness. We utilized video to create a gamified experience that mimics the roulette tables. 

Using gamification for the Phone Expandable unit to maximize the user engagement KPI, we used the Interactive Banner with offers and map locator functionality for the focus on CTR. 

These Rich Media units use a Tap to Map functionality that lets the user locate the nearest store, as well as a video end card with a call to action. We took a upper lower funnel approach with the Phone expandables and the smaller 300×250 Interactive Banners. 

The client needed a full funnel strategy for the new campaign. We built a randomized unit that encouraged user to try the new products, coupled with a light gamification experience for the phone expandable. Both units utilized click to cart functionality within the ad banner.