Built To Last
Role: Design & Animation
Built to Last is a podcast developed by American Express to hilight Black Small Business Owners and their personal journey. I was tasked with bringing the selected wordmark to life through animation for social as well as static posts. Once the mark and animated treatment were packaged, I integrated the animated treatment into all video content. We also pitched a 6 week, paid social campaign in order to jumpstart the viewership at launch. I designed social pieces for carousel ads, integrating the illustrations of Reya Hernadez and using quotes of the entrepreneurs from each episode.
Credit Intel pages
American Express launched Credit Intel as a content hub to provide consumers with guidance on credit, taxes, and money management. While consumer value was important, the primary challenge was building a scalable SEO framework: maximizing internal links, driving traffic, and ensuring every article connected naturally to AmEx card products.
NBA Triple Double social animation
Role: Art Direction/Design & Animation
American Express customers could receive thirty-two percent off when selected NBA players recorded a triple double. Using the Triple Double and 32% correlation, I designed and storyboarded and animated treatments for social.
Shop Small, Support Black-Owned Small Business initiative
Role: Art Direction & Design
The American Express Shop Small program was expanded to include an initiative that would focus on Black-Owned small businesses. After design development of the wordmark was approved I was tasked with breaking it out across all digital and print executions.
Business Class Enewsletter
Role: Design & Animation
Wimbledon social & display ads
Role: Art Direction & Design
Universal Studios on site enrollment
Role: Art Direction & Design
Universal Studios Orlando and Universal Studios Hollywood both wanted to refresh the American Express on site member enrollment. Card Members would receive a physical card printed the same day and receive in-park specific rewards.
